With Kitchen table conversations about what kinds of purchases can be put off, "people are [getting] tired of denying themselves," said Michael Silverstein, a senior partner at The Boston Consulting Group. Food accounts for three of 10 favorite trade ups to premium goods as consumers with tight finances eat more meals at home.
Apparel failed to make the top 10 because so many people "acquired lost of it between 2002 and 2007," Silversten said. But he anticipates change ahead. "The big inventory of unworn clothes at home is running down, "he said. "Innovation technically and functionally -- like wrinkle-free material, improved fit and comfort -- could spur purchases." -- Valerie Seckler (WWD)
1. Personal computers
2. Fresh fruits and vegetables
3. Bedding
4. Meat
5. Home entertainment
6. Cars
7. Sit-down restaurants
8. Kitchen appliances
9. Washers and dryers
10. Fish and seafood
What is your Trading Up and Trading Down Trend or Product?
Source: The Boston consulting group, Feb. 2009, "Trading Up and Down around the world," and online survey in 16 countries.
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